The platform is rolling out a updated setting that allows them to lessen the volume of AI-made media appearing in their timelines. This move comes as the service disclosed that it now features in excess of 1 billion AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a global launch. This advancement comes amid a rise in AI-generated material, driven by new AI video creators.
The Broader AI Trend
It has been noted that almost a tenth of the quickest rising channels on a competing service primarily display AI-generated videos. A significant portion of this material is deemed low-quality AI content, a phrase for inferior, mass-produced content that is typically nonsensical or dreamlike.
Based on user feedback that numerous viewers like content made with AI tools, from digital art to educational videos, and we intend to provide users the power to adjust the amount of that, based on their own likes,” said a company executive.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its service identified as made with AI. Overall, in excess of 100 million pieces of content are uploaded to the service daily, making AI-generated material a limited percentage of its overall inventory.
Customizing Your Feed
Viewers will be able to limit or boost the volume of AI content they view by using the “manage topic” feature in the platform and selecting AI-made media. Additional categories that can already be controlled under the setting include news, style, aesthetics, and dance.
Platform Guidelines
Its rules require content makers to identify convincing artificially created content, and it forbids dangerous deepfakes of public figures or emergencies. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the service will now apply an artificially created watermark to content made using its built-in AI features, or flagged by an collaborative effort for spotting content made by AI. This step is designed to deter users from attempting to bypass the labeling process.
AI Literacy Programs
The platform is also launching a $2m awareness program for specialists and groups to create educational content about responsible artificial intelligence. This initiative will support non-profit groups focused on training programming and robotics.
Moderation Strategy
The platform has supported its safety measures, following debate over plans to lay off hundreds of review team members in the United Kingdom. TikTok is expected to reduce 439 jobs in its trust and safety team in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but AI can protect employees by eliminating the most graphic content before it gets reviewed by staff. The company announced a 76% decrease in disturbing and violent content handled by safety staff over the previous year due to reliance on its automated systems.
It is vital to integrate humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as swiftly, which is the area in which a significant AI assistance is making a difference process content quickly.”
