The renowned publisher has appointed Ben Brinkman from Respawn Entertainment to oversee the development team at 31st Union, which is currently developing the upcoming over-the-shoulder action-packed title known as Project Ethos.
Management Change Follows Mixed Feedback
Brinkman steps into the leadership position at the development studio following the exit of former leader the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' underwhelming initial reveal last fall.
On Wednesday, 2K president a key figure notified employees about this decision through an internal memo, which highlighted that playtesting had indicated the necessity for a more defined direction.
The president expressed that the developers is now overhauling the project with a revised vision, aiming to better meet player expectations.
Trend of Key Acquisitions
This announcement echoes a comparable action taken by the publisher in the summer, when they hired an industry veteran from the Diablo team to assist with the BioShock development group.
Below is the complete message from Ismailer's announcement:
Team—
I understand you all just finished your meeting - I hope you’re as thrilled as I am with the good news. Previously I sent you all a note, I stated the following: “I believe in this group. You all are some of the most dedicated and creative creators we have had the chance to collaborate with - and we’re excited for that collaboration to continue.”
With your dedication and adaptability, particularly over the last year, you consistently demonstrate that.
The gamer responses from last fall’s the game testing phase was revealing. It confirmed the potential of a roguelike shooter but indicated we still had refinements needed. It revealed the necessity for a more distinct identity.
It has been motivating to see how far you’ve advanced. You took the criticism to consideration and revamped Project ETHOS with a revitalized vision - one that’s ready to deliver on its ambition to our audience.
The trust in Project ETHOS increases every day. To boost the outstanding advancement you’ve made, I am thrilled to announce the new hire as the new Lead of 31st Union. Following a period of talks, he starts with us on the specified date.
His management and background in the competitive gaming genre is vast, having dedicated the past decade and a half producing and overseeing some of the most recognizable series in gaming, including the acclaimed shooter, and most recently, the battle royale hit.
I invite you all in receiving him in the coming days. We are all excited to persist seeing the development of Project ETHOS in the weeks to ahead.
David
Experience of the New Leader
The appointee currently serves in the position of executive producer and production lead at the renowned studio for their flagship title. He earlier was employed at major gaming companies in diverse production roles on the iconic franchise games, and, before that, had stints at other industry leaders.
Title Details and Concept
Project Ethos was announced in last year in conjunction with a public demo. Initially, the developers presented the game as a "no-cost, third-person perspective roguelike hero shooter and an thrilling evolution on the category."
"Build your perfect run—or die trying—in this 3rd-person action shooter! Build your hero in real-time to suit your personal playstyle," the description reads. "Take on the competition with new abilities, challenges, and obstacles that evolve every round. Will you safely extract with your hard-earned loot? Alternatively go big, risk it all, and pray your group can achieve the highest spot? The decision is yours."
Project Ethos lacks an confirmed launch window or platforms, but players can expect further news as creation continues.